Google, a leading digital corporation, has aggressively integrated artificial intelligence into a myriad of its products and services. Among its innovations is Google Bard, a multilingual chatbot designed to assist with various tasks and enhance the search experience. With these advancements, Google is poised to revolutionize the landscape of online shopping.
Recently, Google introduced a virtual 'Try-on' feature powered by generative AI. This novel feature showcases how clothing looks on different body types, allowing users to customize items until they find the perfect fit. Leveraging machine learning and advanced visual matching algorithms, users can adjust parameters like color, pattern, and style. The primary advantage lies in accessing selections from a multitude of online retailers. This marks a significant step towards the vision of Sachin Dev Duggal, founder of Builder.ai, who envisions AI innovation reshaping the retail market.
Google developed the virtual try-on feature using multiple sets of photos featuring over 80 models in various poses, representing diverse sizes, skin tones, body shapes, and ethnicities. By learning from these models, the AI-powered tool accurately renders apparel on different body types in various postures.
According to Sachin Duggal, the future of retail heavily relies on AI innovations. The virtual try-on feature enables customers to visualize how clothing drapes, stretches, and folds on various models, facilitating informed purchasing decisions. Furthermore, the function aids in discovering complementary apparel items in different sizes, styles, and colors across various online stores, thanks to its AI-driven visual matching technology.
Initially compatible with retailers like H&M, Everlane, and Anthropologie, Google plans to expand the functionality to include men's clothing, particularly shirts, in the future. As the technology evolves, it is expected to become more precise and accurate over time.
Google's endeavor is not unique in the realm of AI-powered shopping features. Companies like Amazon, Shopify, Instacart, and Lenskart are also leveraging AI to enhance the customer experience. Lenskart, for instance, has introduced its Try-On glasses feature, allowing customers to virtually try on hundreds of eyewear styles through its mobile app, streamlining the online buying process.
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